MUSKEGON, Mich. (WZZM) - Overlooking Muskegon Lake is the bakery that in the early 1970's forever changed the freezer aisle.
"We are Cole's Quality Foods. We have been in the baking business since 1943. We were the first to invent the frozen garlic bread category," says Bruce Kratt, Sr. Vice President of Sales and Marketing at Coles.
Muskegon's Cole's Quality Foods is the only national frozen garlic bread brand that's still family-owned. Kratt says it's a 'David vs. Goliath-type' story - the Michigan company with just over 100 employees taking on brands baked by huge food conglomerates. "We ship to California, to Alaska, to New England, and all around the United States," says Kratt.
With the one pound loaf-line in high gear, the Muskegon workers can bake more than 80,000 loafs a day.